Conversational Commerce refers to the use of chat, messaging apps, or voice assistants to facilitate sales and customer interactions. This approach enables businesses to engage with customers in real-time through platforms like WhatsApp, Facebook Messenger, and AI-driven chatbots. Conversational commerce enhances customer experience by providing instant responses, personalized recommendations, and seamless purchasing options within messaging applications. CRM systems integrate with these tools to track conversations, automate follow-ups, and analyze customer intent. Industries such as e-commerce, retail, and financial services leverage conversational commerce to boost conversion rates, improve customer support, and create a more engaging buying experience.