Conversational AI refers to artificial intelligence that enables human-like interactions in CRM chatbots, voice assistants, and messaging platforms. It leverages natural language processing (NLP) and machine learning to understand customer queries, provide relevant responses, and automate routine interactions. Businesses use conversational AI to enhance customer support, qualify leads, and streamline sales processes. CRM-integrated AI chatbots handle inquiries 24/7, reducing response times and improving efficiency. Advanced conversational AI adapts to user behavior, personalizes recommendations, and escalates complex issues to human agents when needed. Industries such as retail, banking, and healthcare use conversational AI to improve engagement and customer satisfaction.