Chatbot integration refers to the use of AI-powered bots within CRM systems to automate customer interactions, provide instant responses, and assist users with common inquiries. AI chatbots improve efficiency by handling routine questions, processing orders, and guiding customers through self-service options. Advanced chatbots use natural language processing (NLP) and machine learning to understand customer intent and deliver personalized recommendations. Businesses integrate chatbots with CRM to enhance customer support, reduce operational costs, and improve engagement across channels like websites, social media, and messaging apps.