A drip campaign is a series of pre-scheduled, automated marketing emails or messages sent to leads or customers over time to nurture engagement. Drip campaigns are commonly used for onboarding new customers, retargeting inactive users, and nurturing prospects through the sales funnel. Unlike one-time email blasts, these campaigns deliver personalized content at strategic intervals based on user behavior, such as email opens, clicks, or past purchases. For example, an e-commerce business might send a welcome email after a customer signs up, followed by product recommendations a few days later. Advanced CRM tools integrate AI to optimize drip campaigns by adjusting messaging frequency and content based on recipient engagement. These automated sequences help businesses stay top-of-mind, build stronger relationships, and improve conversion rates. Well-executed drip campaigns increase customer retention, enhance brand loyalty, and drive repeat sales by delivering timely, relevant content.