Email Marketing

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Email Marketing

Definition

Email marketing is the use of email to communicate with an audience for a marketing purpose, such as sharing useful information, promoting an offer, or supporting a customer relationship. It includes one-off campaigns and automated sequences. A CRM can help organize the audience and connect campaign activity with customer records, while an email platform handles delivery and subscription preferences.

Usage Examples

For example, a business could send an educational newsletter to subscribed contacts interested in a particular service. The connected email platform would exclude unsubscribed addresses, and the CRM could record responses that need personal follow-up. The team would review relevant actions rather than treating every email open as buying intent.

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