Website lead scoring is a CRM-driven process that assigns value to website visitors based on their interactions, helping businesses identify high-potential leads. This system evaluates behaviors such as page visits, time spent on site, downloads, and form submissions to determine sales readiness. AI-enhanced CRM platforms refine lead scoring by incorporating real-time engagement data, industry trends, and predictive modeling. Website lead scoring enables sales teams to focus on the most promising prospects, reducing manual qualification efforts and improving conversion rates.