Webinar analytics is the process of tracking and measuring audience engagement during online webinars. Businesses use webinar analytics to evaluate attendee behavior, session duration, engagement levels, and conversion rates. Integrated with CRM systems, webinar analytics help companies qualify leads based on interaction metrics such as poll participation, Q&A engagement, and post-event survey responses. AI-powered insights can predict attendee intent and recommend personalized follow-up actions. By leveraging data from webinar analytics, businesses can refine content strategies, optimize lead nurturing campaigns, and increase customer retention.