Web tracking is the practice of monitoring visitor activity on a website using cookies, tracking pixels, and analytics tools. Businesses track user behavior such as clicks, scroll depth, session duration, and conversion actions to optimize their online presence. CRM platforms integrate web tracking to enhance lead nurturing, improve ad targeting, and personalize customer experiences. With increasing data privacy regulations, businesses must ensure compliance with GDPR and CCPA while using web tracking tools. By leveraging real-time analytics, companies can refine marketing strategies, improve website performance, and boost customer engagement.