A sales activity score is a numerical value assigned to sales reps based on their completed tasks, such as calls, emails, meetings, and prospect engagements. CRM systems automatically track and calculate activity scores, giving sales managers visibility into rep performance. Higher activity scores indicate stronger sales engagement and pipeline movement. Businesses use activity scoring to identify top-performing reps, optimize coaching strategies, and refine outreach efforts. Sales teams that leverage activity scoring experience increased motivation and improved overall productivity.