Key performance indicators (KPIs) are measurable metrics for evaluating sales team performance and overall business growth. Standard sales KPIs include conversion rates, average deal size, revenue per sales rep, and customer acquisition cost. CRM systems track these metrics in real time, allowing businesses to make data-driven decisions and optimize sales strategies. By monitoring KPIs, sales managers can identify trends, set realistic goals, and adjust tactics to improve efficiency. A strong focus on KPIs helps organizations maintain a high-performance sales culture, improve forecasting accuracy, and drive sustainable revenue growth.