Intelligent Lead Routing is an AI-powered CRM function that automatically assigns incoming leads to the most suitable salesperson based on predefined criteria such as location, industry, engagement level, and deal size. This process ensures that high-priority leads are handled by the right representatives, increasing conversion rates and reducing response times. CRM systems equipped with AI-driven lead routing optimize sales efficiency by analyzing past performance data, customer interactions, and lead scoring models to determine the best assignment. Businesses use intelligent lead routing to improve sales productivity, enhance customer experiences, and maximize revenue potential.