Intent Data refers to CRM-collected behavioral signals that indicate a prospect?s likelihood to make a purchase. It includes website visits, content downloads, product searches, and social media activity. AI-driven CRMs analyze intent data to identify high-potential leads and trigger personalized marketing campaigns. Businesses use intent data to prioritize sales efforts, refine outreach strategies, and enhance account-based marketing (ABM) initiatives. By leveraging real-time intent tracking, organizations improve conversion rates and optimize their sales pipelines.