A backlog in CRM refers to a list of pending tasks, sales opportunities, service requests, or customer interactions that require attention. In sales and customer support, backlogs can include unprocessed leads, unresolved tickets, or overdue follow-ups. Managing a backlog efficiently is crucial for maintaining customer satisfaction and optimizing workflows. CRM platforms offer backlog tracking tools, automated reminders, and task prioritization to ensure smooth operations. A well-organized backlog helps businesses prevent workflow bottlenecks, improve response times, and enhance productivity across departments.