B2G, or Business-to-Government, is a business model where companies provide products or services to government agencies. This sector often involves long sales cycles, strict regulatory compliance, and competitive bidding processes. Businesses engaged in B2G sales must navigate complex procurement procedures and establish strong relationships with government decision-makers. CRM systems designed for B2G track contracts, manage compliance documents, and streamline the bidding process. Government suppliers, defense contractors, and public sector service providers rely on CRM technology to ensure transparency, efficiency, and accountability in their sales operations.