YTD (Year-to-Date) Net Promoter Score (NPS) is a CRM metric that tracks customer satisfaction and brand loyalty over the course of the year. This score is calculated based on customer survey responses, where customers rate their likelihood of recommending a business. CRM systems collect NPS feedback through automated surveys, categorizing customers as Promoters, Passives, or Detractors. AI-powered analytics assess sentiment trends, helping businesses refine engagement strategies and improve customer experience. Tracking YTD NPS enables companies to identify areas for service improvement, optimize retention efforts, and strengthen brand advocacy. A consistently high NPS score correlates with customer loyalty and long-term revenue growth.