A white-label CRM is a customizable customer relationship management solution that businesses can rebrand and offer under their own name. This allows agencies, software providers, and enterprises to provide CRM functionality without developing a platform from scratch. White-label CRM solutions include features like lead management, automation, reporting, and integrations, all of which can be tailored to match a company?s brand identity. Businesses use white-label CRMs to create proprietary software offerings, expand service portfolios, and generate additional revenue.