Webhooks are automated notifications or messages sent from one system to another when specific events occur, enabling real-time data synchronization between applications. Unlike traditional APIs that require manual requests for updates, webhooks automatically push data when triggered. In CRM systems, webhooks streamline processes like updating customer records, triggering follow-up emails, and integrating third-party apps such as payment gateways and marketing platforms. Businesses use webhooks to improve automation, enhance workflow efficiency, and maintain accurate, up-to-date information across multiple systems without manual intervention.