Web traffic attribution is the process of identifying which marketing channels?such as search engines, social media, email campaigns, and paid ads?drive visitors to a website. CRM systems use attribution models to track customer touchpoints, helping marketers understand which sources contribute to lead generation and conversions. AI-powered attribution tools analyze multi-channel interactions, assign value to different marketing efforts, and optimize budget allocation. Businesses use web traffic attribution to refine marketing strategies, improve ROI, and create personalized customer journeys based on channel effectiveness.