User Activity Scoring is a CRM feature that assigns engagement scores to users based on their interaction frequency, behavior trends, and system activity. Businesses use this metric to identify high-value leads, track customer interest, and optimize marketing automation efforts. By leveraging behavior-based lead scoring, CRMs can prioritize outreach strategies, improve customer retention, and personalize sales follow-ups. AI-driven customer engagement analytics refine these scores dynamically, ensuring data-driven decision-making.