Time-to-resolution (TTR) measures the average time taken to resolve a customer issue from the moment it is reported to its completion. It is a key performance metric in CRM for assessing customer support efficiency. Lower TTR values indicate faster issue resolution, leading to higher customer satisfaction. CRM platforms track TTR through ticketing systems, automation, and AI-driven analytics, helping support teams prioritize urgent cases. Businesses optimize TTR by implementing automated workflows, self-service portals, and AI chatbots. Reducing TTR improves service quality, enhances brand reputation, and increases customer loyalty.