Social selling is leveraging social media platforms to build relationships, engage prospects, and generate sales opportunities. Unlike traditional cold outreach, social selling focuses on building trust through personalized engagement on platforms like LinkedIn, Twitter, and Facebook. CRM systems integrate social selling features, tracking customer interactions, sentiment, and engagement history. Sales professionals use social listening tools to identify potential leads, monitor industry trends, and engage in meaningful conversations. A strong social selling strategy helps businesses establish credibility, shorten sales cycles, and drive higher conversion rates by leveraging online relationships.