A retargeting sequence is a structured series of remarketing messages designed to re-engage past website visitors who did not complete a desired action, such as purchasing or signing up for a service. Businesses use retargeting sequences across platforms like Google Ads, Facebook, and email marketing to deliver personalized offers and reminders. CRM systems track user behavior and trigger automated retargeting campaigns, increasing the chances of conversion. Optimizing a retargeting sequence helps improve brand recall, enhance engagement, and drive sales.