Request management is the structured process of efficiently handling, tracking, and resolving customer service or support requests. It ensures businesses can prioritize, assign, and monitor incoming queries, leading to faster resolutions and improved customer satisfaction. CRM platforms integrate request management to streamline workflows, automate ticket assignments, and provide agents with customer history for better responses. Proper request management reduces response time, minimizes lost inquiries, and enhances overall customer experience. Companies implementing robust request management systems benefit from increased efficiency, customer retention, and better service level agreement (SLA) compliance.