A reputation score is a numerical value a business assigns based on its online reviews, social media presence, and customer sentiment. This score reflects brand trustworthiness and customer perception, helping businesses gauge their public image. Reputation scores are used by companies to monitor feedback, respond to negative reviews, and improve customer relationships. CRM platforms track reputation scores by analyzing ratings, comments, and social media mentions. A strong reputation score can boost customer confidence, enhance brand loyalty, and increase conversions, making reputation management a vital component of digital marketing and customer experience strategies.