Process mapping involves visualizing and analyzing CRM workflows to identify inefficiencies and optimize sales, marketing, and customer service processes. By documenting each step in a workflow, businesses can uncover bottlenecks, eliminate redundancies, and enhance automation strategies. CRM platforms provide process mapping tools to streamline operations, improve team collaboration, and increase overall efficiency. A well-structured process map ensures that every stage of the customer journey is optimized for seamless experiences and higher conversion rates.