An opportunity score in CRM is a numerical value assigned to sales opportunities based on their likelihood of closing. This score is calculated using factors such as customer engagement, past interactions, deal size, and sales rep activity. Opportunity scoring helps sales teams prioritize leads, allocate resources effectively, and focus on high-value deals. AI-driven opportunity scoring enhances accuracy by analyzing historical data and predicting outcomes. By implementing opportunity scoring, businesses can shorten sales cycles, increase revenue, and improve forecasting accuracy. CRM systems automate scoring models, ensuring data-driven decision-making for sales teams.