Opportunity Prioritization in CRM is a methodology that ranks sales opportunities based on factors like deal size, urgency, and likelihood of closing. AI-driven scoring models analyze customer interactions, historical data, and engagement signals to highlight high-value opportunities. By prioritizing leads effectively, sales teams can allocate resources efficiently, shorten sales cycles, and improve revenue forecasting. CRM tools automate this process by segmenting prospects into different priority levels, ensuring sales reps focus on the most promising deals. Opportunity prioritization boosts conversion rates and ensures that businesses maximize their sales potential.