Online Customer Sentiment Analysis in CRM uses AI-driven tools to evaluate customer opinions, emotions, and satisfaction levels across digital interactions. Businesses track sentiment through social media comments, online reviews, live chats, and survey responses. CRM-integrated sentiment analysis categorizes feedback as positive, neutral, or negative, helping companies refine marketing strategies, address complaints proactively, and enhance brand reputation. Predictive analytics can anticipate customer dissatisfaction, enabling businesses to take action before issues escalate. This feature is critical for brands focusing on customer experience and long-term loyalty.