Online Account Management in CRM allows customers to access and manage their accounts, update personal details, track interactions, and monitor service requests from a self-service portal. This feature enhances customer experience by providing easy access to billing information, purchase history, support tickets, and loyalty program details. Businesses benefit from reduced customer service workload, improved data accuracy, and increased customer engagement. AI-driven CRMs can personalize account dashboards, offering recommendations and proactive support. Secure authentication methods, such as multi-factor authentication (MFA), ensure data privacy. Online account management is essential for subscription-based services, e-commerce, and financial institutions, where customers need seamless access to their information.