Net Engagement Score is a CRM metric that measures customer interaction across multiple channels, including email, social media, website visits, and direct communication. This composite score helps businesses understand customer interest levels, predict buying behavior, and optimize engagement strategies. CRM systems calculate net engagement scores by analyzing open rates, response times, click-through rates, and customer activity. A high engagement score indicates strong customer interest, brand affinity, and a higher likelihood of conversion. Businesses use this metric to segment leads, prioritize outreach, and personalize marketing campaigns. Tracking engagement over time helps refine customer journeys and improve retention efforts.