Net Active Users is a CRM metric that tracks the number of unique users actively engaging with the platform over a specific period. This includes logging in, updating records, completing tasks, and interacting with customer data. A growing number of active users indicates strong CRM adoption, higher team productivity, and better data utilization. Businesses use this metric to monitor employee engagement, optimize CRM training, and ensure software investment efficiency. CRM platforms offer usage analytics, adoption tracking, and automated alerts to encourage consistent system engagement.