Lead retargeting is a digital marketing strategy that involves re-engaging potential customers through targeted ads, email campaigns, and personalized outreach. By leveraging cookies, CRM insights, and behavioral tracking, businesses can serve relevant content to leads who previously interacted with their brand but didn?t convert. Retargeting increases brand recall, improves engagement, and boosts conversion rates. Platforms like Google Ads and Facebook Ads offer sophisticated retargeting tools that help companies refine their audience segmentation and maximize ROI.