The lead lifecycle describes the journey a prospect takes from initial awareness to becoming a paying customer. Common stages include awareness, interest, consideration, intent, evaluation, and conversion. CRM platforms track lead progress and automate interactions at each stage, ensuring prospects receive the right messaging at the right time. Businesses that clearly define and optimize their lead lifecycle stages improve pipeline visibility, enhance customer engagement, and increase sales efficiency. Mapping the lead lifecycle helps companies streamline their sales funnel and nurture leads more effectively.