A lead distribution model is a structured framework that determines how leads are assigned to sales representatives. Companies use rule-based, round-robin, or AI-driven distribution methods to allocate leads fairly and efficiently. CRM systems automate lead distribution based on factors like geography, industry, or rep availability. Optimizing lead distribution improves response times, ensures balanced workloads, and enhances sales performance. A well-designed lead allocation strategy leads to higher engagement rates and faster deal closures.