Lead abandonment occurs when a prospect starts but does not complete an action, such as filling out a form, scheduling a demo, or responding to outreach. High lead abandonment rates indicate friction in the sales funnel, often caused by complex forms, unclear CTAs, or slow response times. Businesses reduce abandonment by optimizing user experience, implementing retargeting strategies, and using automated follow-ups. CRM systems track lead abandonment patterns, allowing sales teams to refine their engagement tactics and recover lost opportunities.