Just-in-Time Customer Feedback is a CRM feature that collects user opinions, ratings, and reviews at key moments in their journey. AI-driven CRM systems trigger surveys, feedback forms, or chatbot interactions when customers complete a purchase, engage with support, or interact with a product feature. This real-time approach enhances response rates, improves customer satisfaction tracking, and enables companies to take immediate action on feedback. Businesses use JIT feedback to refine products, optimize customer experience, and increase brand loyalty.