JIT (Just-in-Time) Lead Scoring is an AI-powered CRM feature that dynamically updates lead scores in real time based on customer activity, behavior, and engagement. Unlike traditional lead scoring methods, JIT lead scoring continuously evaluates prospects using machine learning algorithms, ensuring sales teams focus on high-intent leads. This approach enhances conversion rates, optimizes sales efforts, and reduces lead wastage. CRM platforms integrate JIT lead scoring with predictive analytics to deliver more accurate lead qualification. Businesses leveraging this feature can improve pipeline efficiency and accelerate revenue growth.