Interactive Email Templates are dynamic, CRM-enabled email designs that personalize content based on recipient behavior, preferences, and engagement history. These templates support interactive elements such as embedded videos, live polls, and personalized product recommendations, increasing customer engagement. AI-driven CRMs optimize email templates by A/B testing subject lines, predicting open rates, and automating follow-ups based on recipient interactions. Businesses use interactive email templates to improve email marketing performance, boost conversion rates, and enhance customer retention.