Interactive Chatbots are AI-powered virtual assistants integrated into CRM systems to automate customer service, lead generation, and engagement. These chatbots use machine learning and natural language processing (NLP) to answer inquiries, guide users through sales processes, and resolve common issues. Businesses deploy interactive chatbots on websites, social media, and messaging apps to provide 24/7 support and personalized interactions. CRM-integrated chatbots enhance efficiency by reducing agent workload and improving response times while maintaining consistent brand messaging.