First-Click Attribution is a marketing attribution model that assigns 100% credit to the first touchpoint in a customer’s journey. This model is used in CRM and marketing analytics to determine which initial marketing channel (e.g., Google Ads, organic search, social media, email campaigns) drove a lead into the sales funnel. Businesses that use first-click attribution focus on optimizing awareness-stage marketing efforts to increase traffic and lead generation. However, this model does not consider subsequent touchpoints, which may also influence conversions. AI-powered CRMs provide multi-touch attribution models for a more comprehensive view of customer journeys. While first-click attribution is useful for evaluating brand awareness campaigns, businesses should combine it with other attribution models (e.g., last-click or linear attribution) for balanced insights.