Dynamic pricing is a pricing strategy that adjusts product or service prices in real time based on customer behavior, market demand, competitor pricing, or other external factors. CRM systems collect and analyze customer interactions, purchase history, and competitor pricing data to implement AI-driven price adjustments. For instance, an airline may use dynamic pricing to increase ticket prices as demand rises for certain flight routes. E-commerce businesses also use this strategy to offer personalized discounts based on a customer?s browsing history or cart abandonment behavior. Dynamic pricing enhances profitability by maximizing revenue opportunities while maintaining competitiveness. CRM-integrated pricing automation ensures that pricing changes are data-driven, enabling businesses to balance profitability with customer acquisition and retention goals.