Data governance in CRM refers to the policies, procedures, and standards set to ensure the accuracy, security, and compliance of customer data. Strong data governance frameworks help organizations manage data integrity, enforce access controls, and comply with regulatory requirements such as GDPR and CCPA. It defines roles and responsibilities for data ownership, ensuring that employees handle information responsibly and avoid unauthorized modifications. Data governance also includes setting data retention policies, implementing security protocols, and establishing best practices for data sharing across teams. By enforcing these standards, organizations can prevent errors, minimize risks, and improve customer trust. A well-implemented data governance strategy leads to higher data quality, better decision-making, and streamlined operations by ensuring that CRM data remains reliable and secure. Regular audits and AI-driven monitoring tools help maintain compliance and detect inconsistencies in real-time.