Customer Lifetime Value (CLV) is a metric that estimates the total revenue a business expects to earn from a customer throughout their relationship. It helps companies determine how much they should invest in acquiring and retaining customers. CLV is influenced by factors such as purchase frequency, average order value, and customer retention rates. Businesses use CLV to segment customers, identify high-value clients, and allocate marketing resources efficiently. CRMs track purchase history, engagement levels, and customer satisfaction scores to provide insights into CLV trends. Increasing CLV involves strategies like loyalty programs, personalized marketing, and excellent customer service. Subscription-based businesses, e-commerce brands, and financial services heavily rely on CLV analysis to drive sustainable growth.