Call tracking is the process of recording and analyzing phone calls to monitor customer interactions, measure marketing campaign effectiveness, and improve sales performance. Businesses use call tracking software to attribute calls to specific marketing channels, track conversation quality, and optimize ad spending. CRM-integrated call tracking systems provide insights into customer preferences, sentiment analysis, and lead conversion rates. Features include dynamic number insertion, AI-powered transcription, and call scoring. Industries such as real estate, healthcare, and e-commerce leverage call tracking to enhance customer engagement and improve ROI.