Buyer-centric marketing is an approach that prioritizes the needs, preferences, and behaviors of customers rather than focusing solely on product features. This strategy involves understanding buyer personas, analyzing pain points, and delivering solutions that resonate with customers. CRMs support buyer-centric marketing by tracking customer interactions, segmenting audiences, and enabling personalized messaging. Businesses using this approach see higher engagement, improved conversion rates, and stronger customer loyalty by addressing specific buyer needs throughout the sales journey.