Business-to-business (B2B) networking involves building professional relationships to generate sales opportunities, form partnerships, and share industry knowledge. This networking occurs through events, trade shows, LinkedIn, industry forums, and referral programs. CRMs help manage B2B networking by tracking connections, logging interactions, and automating follow-ups. Effective networking leads to higher-quality leads, increased brand trust, and long-term business relationships. AI-driven networking tools in CRMs assist in identifying potential connections and recommending engagement strategies.