Bulk lead import is the process of uploading large volumes of lead data into a CRM system, often from spreadsheets, external databases, or integrated marketing tools. Businesses use this feature to streamline lead management, ensuring accurate and up-to-date records. CRMs provide data validation and deduplication features to maintain data integrity. Bulk lead import enhances efficiency, allowing sales teams to quickly process and prioritize high-potential leads while reducing manual data entry errors.