Behavioral targeting is a marketing strategy that uses data on consumer actions, such as website visits, product views, search history, and purchase behavior, to deliver personalized ads or messages. CRMs track behavioral data to segment audiences and create customized marketing campaigns. For instance, if a customer frequently browses a specific category on an e-commerce site, automated emails can promote related products. Behavioral targeting improves ad relevance, increases click-through rates, and enhances customer experience. AI-powered CRMs analyze real-time behavior to predict preferences and optimize retargeting efforts. This approach ensures businesses reach the right audience with the right message at the right time.