Behavioral scoring is the process of assigning numerical values to leads based on their engagement and interactions with a brand. Actions such as email opens, website visits, content downloads, and social media activity contribute to a prospect?s score. CRM platforms use behavioral scoring to identify high-value leads and prioritize outreach efforts. Sales and marketing teams leverage these scores to personalize follow-ups, improving conversion rates. Advanced CRM systems integrate AI to refine behavioral scoring models, making them more predictive and accurate.