Web call tracking is a CRM feature that links inbound phone calls to website interactions, helping businesses analyze how online activities influence offline conversions. Using dynamic call tracking numbers, businesses can attribute phone inquiries to specific marketing campaigns, landing pages, or search ads. AI-enhanced tracking tools analyze call sentiment, duration, and conversion likelihood, offering insights for sales and customer service teams. Web call tracking improves marketing attribution, enhances lead management, and optimizes ad spend by revealing which digital channels generate the highest-quality calls. This feature ensures businesses make data-driven decisions to enhance customer engagement.